We are a factory-born brand with more than 20 years of experience in denim manufacturing. Over the years, we have produced for multiple internationally recognized brands, including Lee®, David Jones, Rockmans, Best&Less, WAX USA, and Cristiano Ronaldo’s CR7 Kidswear. We operate our own factories and our own design team, while also maintaining communication and collaboration with independent designers from various brands. From fabric development and fit design to sewing craftsmanship, washing processes, and final quality inspection, we maintain full control over every step. Our design philosophy is rooted in real-life scenarios and infused with the spirit of “slow living” — bringing dressing back to being easy, natural, and effortless. Our denim pieces are soft, stretchy, flattering, and made with high-quality 4-way stretch fabrics to deliver all-day comfort. From the initial design sketch to the final stage of production, every detail reflects our professionalism and dedication. With the combined strengths of our in-house design team, designer collaboration network, and self-owned factories, we continue to offer denim that is more comfortable, more durable, and more aligned with everyday life — without any brand markup.